Satay Cow is Kevin Yuen. I design, build, and launch apps and websites, from first sketch to launch day, backed by over a decade in product and technology at Lalamove and 9GAG.
01Scope
Every app starts as noise.
A feature list, a competitor you admire, a launch date. The first job is finding the one thing it has to do brilliantly, and cutting whatever gets in its way.
02Design
Then it needs a shape.
Screens, flows, and the data that connects them. The experience and the architecture get designed together, so what looks right is also what can be built.
03Build
Then it has to ship.
Working software in front of real users, not a prototype waiting in staging. Built on a modern stack and taken all the way to launch.
04Iterate
Then again, faster.
Analytics, feedback, and a steady release rhythm, so the product keeps getting better after launch day instead of freezing on it.
Recently shipped.
Apps and websites designed and built here, live right now. Open any of them and use the real thing.
See the full portfolio
JoeGym
FitnessAn AI training companion that writes the session, tracks every set, and adapts the plan as the athlete gets stronger.

Meme69
Campaign9GAG’s top nine memes of the year, published as an annual year-in-review campaign.

Jordan Leung
Client siteTour site and ticketing for a Hong Kong stand-up comedian, built to sell seats on a schedule.

UTM LinkForge
MarketingBuild, name, and keep track of UTM links so campaign reporting stops being a guessing game.

Coffee Notes
ConsumerA brew log for people who change one variable at a time. Recipes in, tasting notes out.
Teams I have worked with
- 9GAG
- Lalamove
- MemeStrategy
- 26 Reads
- Jordan Leung
What I build
One person from first sketch to launch day, so nothing gets lost between the design, the code, and the product decisions behind them.
- App developmentProduct apps built end to end: scope, design, engineering, launch, and the iteration after it.
- Website developmentMarketing sites, landing pages, and campaign sites that load fast and turn visitors into customers.
Also on offer

Who you would be working with
Over a decade on both sides of the table — building the product, and building the team that builds it. First at Lalamove, then at 9GAG, and now for whoever needs it next.
